Premier League | Manchester City 2025/26: The Icon Experience – Where Legends Meet Luxury

The Icon Experience, presented by Jacob & Co, isn’t just a hospitality package—it’s an elite journey into the inner sanctum of Manchester City, designed for those who expect more from matchday. With exclusive backstage access, fine dining, private talks from City insiders, and personal moments with club legends and first-team players, this is the gold standard in Premier League luxury.

From the moment you’re picked up by executive transport to the final whistle and beyond, this experience is curated for impact, intimacy, and pure football immersion.

Start in Style: Executive Arrival, Elite Welcome

Your day begins with executive transport from Manchester city centre, delivering you and your guests straight to the Etihad Stadium in refined comfort. Upon arrival, you’ll be welcomed with a premium drinks and canapé reception—a perfect moment to soak in the atmosphere before the action begins.

The environment is elegant, elevated, and made for meaningful connection—ideal whether you’re hosting clients, family, or fellow football aficionados.

Meet a Legend, Hear the Strategy

Early in your journey, you’ll enjoy a private meet & greet with a Manchester City legend—a personal opportunity to connect, ask questions, and hear stories from the club’s storied history.

Then, shift into tactical mode with a private talk from one of Pep Guardiola’s First Team Operations staff. This behind-the-scenes briefing reveals how the team has been prepared, offering rare insights into the analytics, mindset, and systems powering the Premier League champions.

This combination of heritage and modern strategy brings together past, present, and future—on your terms.

See the Game Like a Pro: Tunnel & Pitchside Access

Feel the match before it begins with exclusive access to the players’ glass tunnel, watching the first team up close as they assemble. Then, head pitchside to see the stars warm up from just a few feet away.*

Whether it’s the intensity in their faces or the rhythm of pre-match drills, this moment grounds you in the heartbeat of elite football. It’s not just VIP access—it’s proximity with purpose.

(*Pitchside warm-up access not available for UEFA Champions League fixtures.)

Five-Course Fine Dining and Premium Drinks

Back inside the Tunnel Club Premier, indulge in a five-course fine dining menu designed by City’s award-winning culinary team. Every dish is crafted to perfection, with seasonal flavors and elegant presentation.

The drinks offering is fully inclusive—champagne, cocktails, premium spirits, wines, beer, and soft drinks—flow throughout the event, served with professional flair and attentive service in your private lounge.

It’s more than a meal. It’s a refined social experience designed to impress and inspire.

Heated Dugout Seats & The Ultimate View

When it’s time for kick-off, take your luxury padded and heated seats located directly behind the team dugouts, where every shout, strategy, and substitution happens within arm’s reach.

You don’t just see the game—you feel the energy, hear the decisions, and witness the emotion from the perspective of those who shape it.

Post-Match Player Access & Personal Memories

After the final whistle, the experience continues with exclusive post-match access in the Media Mixed Zone, where you’ll have the chance to meet members of the first-team squad, collect autographs, take photos, and enjoy authentic interaction with football’s elite.

A personal photographer captures your entire day—from arrival to player encounters—ensuring you leave with not only memories but a visual legacy of your experience.

An Iconic Matchday, Designed for the Exceptional

The Icon Experience is more than a hospitality package—it’s a story told through elite access, culinary brilliance, and direct connection to the world’s top footballers.

Availability is limited and fixtures sell out fast, especially for high-profile clashes.

Reserve your place in Manchester City’s inner circle now, and turn your next matchday into an Iconic experience. Because true football luxury isn’t just about where you sit—it’s about who you stand beside.